Archive for the ‘Squidoo’ Category

Socialization Strategies on Squidoo

Wednesday, October 25th, 2006

Have you heard of Squidoo? Like Google, it’s a funny moniker, but one that has potential to be a powerful player in the realm of social networking. Social networking is a crucial part of web 2.0 and how marketers now need to rely on consumer-driven commentary to steer their business efforts.

Squidoo has been branded as a sort of MySpace for grown-ups. That’s because you’re not forced to ensure glittery flashing banner ads, endless friends requests, or blasts of bulletins you know and care nothing about.

On Squidoo, it’s more of an “if you build it, they will come” network. You don’t have to go out and solicit friends, or invest in robot tools that do the job for you. You simply build your space on the site and casually stroll the virtual boardwalk to say hi in a few guestbooks to introduce yourself.

Setting up on Squidoo is an easy process, and it’s free. Seth Godin, founder of Squidoo, encourages users to build as many lenses as they want to. A lens is simply a page within the site that you claim and populate with various modules. Modules are features you can choose for your lens, such as a content (Write) module, an RSS feed module, a module for eBay or Amazon, a Quick Poll module, and so on.

Once you become a lensmaster at Squidoo and set up your first lens, you want to start socializing on the site to increase traffic to your lenses and ultimately – your own domain.

You do this by visiting other people’s lenses within the same niche and signing their guestbook. Each signature you leave is hyperlinked back to your own lens, so the traffic can just follow the trail.

A newer strategy to allow you to socialize on Squidoo is to join or start your own group on the site. In the groups, you have the chance to interact with others who share your interests. Some groups hold contests to see who can get the most traffic in a month, whose lens ranks highest, and more.

This kind of exposure helps you brand your name within the social network and if you interact on a regular basis, you’ll start to see other people linking to your lens, funneling traffic directly to your other domains.

Squidoo is still in its infancy, so there’s a lot of opportunity to log on and stake claim to the best lenses that have keywords for your niche within the title and name of the URL. Visit Squidoo today and get started as a lensmaster.

Visit this Squidoo lense